CSR model must be based on 3Ts

DECCAN CHRONICLE.

Trust between community and corporates is of paramount importance.

 

Lakshmi Narayanan, vice-chairman, CTS, addressing the audience.

Chennai: Corporate Social Responsibility (CSR), includes responsibility of business and the company’s impact on environment, employees, surrounding communities and all stakeholders.

It is here that the concept needs to be passion driven and not about profits and making money, said panelists at MCCI ( Madras Chamber of Commerce and Industry) conference on CSR . The field offered great opportunity.

The CSR model can be successful if it is based on technology, transparency and trust. Lakshmi Narayanan, Vice-Chairman, CTS, said, “There has been a gradual evolution of CSR and it is the impact that matters. The idea is to promote the growth of private involvement and turn into a development model along with social improvement.”

Ashoke Joshi, former Secretary, Union Ministry of Road Transport and Highways and Chariman of Srinivasan Services Trust, emphasised on addressing the needs of various communities. Trust between community and corporates is of paramount importance.